According to recent research, 95% of B2B marketers create social media content, making it the most popular channel for building connections and reputation (CMI, 2024). For SLM, social media is our face in the digital world. Every post, comment, or photo we share reflects who we are—both as individuals and as part of the company.

Social Media Awareness
Using social media wisely means understanding that what we post not only shapes our personal brand, but can also impact the company’s image. Positive and relevant content strengthens our reputation, while careless posts can lead to misunderstandings or even legal issues.

Maintaining Professionalism
Professionalism on social media can be seen through simple actions: sharing accurate information, avoiding content that is hateful or inappropriate, and being mindful when posting work-related documentation. Always ensure that no confidential data or information is exposed. Use company devices and networks to prioritize work-related purposes, not just personal entertainment.

Protecting Company Data
Every employee plays a key role in safeguarding SLM’s data and assets. How? Follow IT policies, stay alert to suspicious messages or links, and protect confidential information from potential misuse.

By combining awareness, professionalism, and responsibility, we can use social media as a powerful tool to strengthen SLM’s brand image and foster positive relationships with the public. In the end, our image—both as individuals and as a company—is right at our fingertips.